{"id":1976,"date":"2024-03-10T12:24:58","date_gmt":"2024-03-10T12:24:58","guid":{"rendered":"https:\/\/muzi.tw\/solutions-tmp-en-us\/"},"modified":"2026-09-28T03:54:24","modified_gmt":"2026-09-28T03:54:24","slug":"solutions","status":"publish","type":"page","link":"https:\/\/muzi.tw\/en\/solutions\/","title":{"rendered":"Solutions"},"content":{"rendered":"[vc_row bg_image=&#8221;1730&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;150px&#8221; bottom_padding=&#8221;110px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-ph-c&#8221;][vc_column_text el_class=&#8221;mz-ph-left&#8221;]\n<p><span class=\"mz-ph-l\">Solutions<\/span><\/p>\n<h1>Not sold piece by piece.<br \/>Three tracks instead.<\/h1>\n<p><span class=\"mz-ph-b\"><\/p>\n<p>Touchpoints pull on each other. Fix them one at a time and you never stop fixing.<\/p>\n<p>Change your positioning and the first line of your website has to change. Swap your key visual and every social graphic has to be redone. So we don&#8217;t sell by the item. We group our eight capabilities into three complete tracks. You&#8217;ll probably need only one, but we build it with the connections in place so the next one fits.<\/p>\n<p><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-ph-c&#8221;][vc_column_text el_class=&#8221;mz-ph-right&#8221;]\n<p><span class=\"mz-ph-tl\">What this page answers<\/span><span class=\"mz-ph-toc\"><a class=\"mz-ph-i\" href=\"#approach\"><span class=\"mz-ph-n\">01<\/span><span>Get the problem clear first<\/span><\/a><a class=\"mz-ph-i\" href=\"#picks\"><span class=\"mz-ph-n\">02<\/span><span>Which one sounds like you<\/span><\/a><a class=\"mz-ph-i\" href=\"#brand\"><span class=\"mz-ph-n\">03<\/span><span>Brand Identity<\/span><\/a><a class=\"mz-ph-i\" href=\"#web\"><span class=\"mz-ph-n\">04<\/span><span>Web &#038; Technology<\/span><\/a><a class=\"mz-ph-i\" href=\"#content\"><span class=\"mz-ph-n\">05<\/span><span>Content &#038; Video<\/span><\/a><a class=\"mz-ph-i\" href=\"#audit\"><span class=\"mz-ph-n\">06<\/span><span>Sound like all three? Start with an audit<\/span><\/a><a class=\"mz-ph-i\" href=\"\/en\/contact\/\"><span class=\"mz-ph-n\">07<\/span><span>Let&#8217;s talk for 30 minutes<\/span><\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;128px&#8221; bottom_padding=&#8221;32px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; id=&#8221;approach&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mzb-sec&#8221;]\n<h2>Get the problem clear before deciding what to build<\/h2>\n<p>The first third of most projects goes into figuring out what to do. Clients usually say afterward it was the most valuable part.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Five phases<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-h&#8211;s&#8221;]\n<p>You get something at the end of every phase, not only at the very end<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>1 Anchor phase<\/b> Interviews, competitor scan, confirming positioning \u2794 Nothing moves until positioning is confirmed<\/p>\n<p><b>2 Divergence<\/b> Three proposed directions \u2794 You pick one. No combining parts of all three<\/p>\n<p><b>3 Convergence<\/b> Taking the chosen direction deeper \u2794 Revision round 1<\/p>\n<p><b>4 Systems<\/b> Tokens, components, guidelines \u2794 Revision round 2<\/p>\n<p><b>5 Handoff<\/b> Training, files, maintenance recommendations<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-num&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Revision<\/p>\n[\/vc_column_text][milestone color=&#8221;Default&#8221; number=&#8221;2&#8243; symbol=&#8221;rounds&#8221; symbol_position=&#8221;after&#8221; symbol_alignment=&#8221;Default&#8221; effect=&#8221;count&#8221; subject=&#8221;&#8221;][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>&#8220;Two rounds&#8221; means two rounds of convergence, not two edits. One round means you collect all your feedback and send it to us at once, not three notes today and two more tomorrow. That makes the direction swing back and forth, and what finally ships is an average of compromises.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-sunk&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Gates<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-grad&#8221;]\n<p>If a gate isn&#8217;t passed, we stop there<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>No visuals until positioning is confirmed. No website until the identity is final. No handoff until the work passes final review. Stopping isn&#8217;t a punishment. Carrying unresolved decisions forward means redoing every step after it, and that&#8217;s what gets expensive.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>When things go wrong<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-h&#8211;s&#8221;]\n<p>Three scenarios, written down in advance<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>Late feedback<\/b> Please reply within 48 hours of a presentation. If feedback is late, the timeline moves back. The point isn&#8217;t to penalize anyone. It&#8217;s to keep both calendars workable.<\/p>\n<p><b>Scope changes<\/b> Anything outside the contract is quoted before we do it, not halfway through.<\/p>\n<p><b>Not satisfied<\/b> Two revision rounds are included. If after the first round you think the direction is fundamentally wrong, you can stop there and pay only for the phases completed.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What we cut<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-h&#8211;s&#8221;]\n<p>Short timelines come from cutting three things that add no value<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>A project management layer<\/b> Nobody passes your requirements along secondhand, so nothing gets lost in the retelling.<\/p>\n<p><b>Practice rounds<\/b> No &#8220;just to show you&#8221; drafts. Every version is meant to be used.<\/p>\n<p><b>Committee feedback<\/b> Three decision makers at most. Past three, feedback starts contradicting itself, and nobody can satisfy contradictory feedback.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;128px&#8221; bottom_padding=&#8221;32px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; id=&#8221;picks&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mzb-sec&#8221;]\n<h2>Which of these sounds like you?<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;64px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-pick&#8221;][vc_column_text el_class=&#8221;mzb-pick-top&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-brand-on-dark\"><\/span><span class=\"mzb-pick-n\">01<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-say&#8221;]\n<p>&#8220;I want to build a brand from scratch&#8221;<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>You have a product and ideas, but every time you describe them to others, they come out a little different.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;underline&#8221; heading_tag=&#8221;span&#8221; link_type=&#8221;regular&#8221; button_border_thickness=&#8221;0px&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; link_text=&#8221;See this track&#8221; url=&#8221;#brand&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-pick&#8221;][vc_column_text el_class=&#8221;mzb-pick-top&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-web-on-dark\"><\/span><span class=\"mzb-pick-n\">02<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-say&#8221;]\n<p>&#8220;I need a website that actually works&#8221;<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>What matters is whether you can update it yourself after launch.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;underline&#8221; heading_tag=&#8221;span&#8221; link_type=&#8221;regular&#8221; button_border_thickness=&#8221;0px&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; link_text=&#8221;See this track&#8221; url=&#8221;#web&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-pick&#8221;][vc_column_text el_class=&#8221;mzb-pick-top&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-video-on-dark\"><\/span><span class=\"mzb-pick-n\">03<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-say&#8221;]\n<p>&#8220;I have something to say, but I don&#8217;t know how to say it&#8221;<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Your content is out there but you can&#8217;t see results, or you know you should be doing video but don&#8217;t know where to begin.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;underline&#8221; heading_tag=&#8221;span&#8221; link_type=&#8221;regular&#8221; button_border_thickness=&#8221;0px&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; link_text=&#8221;See this track&#8221; url=&#8221;#content&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mzb-sec mzb-sec&#8211;rule&#8221;]\n<h2>Three solutions<\/h2>\n<p>One card each: what you&#8217;re facing, how we approach it, how long it takes, and which capabilities it draws on.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;64px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; id=&#8221;brand&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n3&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What you&#8217;re facing<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h&#8221;]\n<p>It comes out different<wbr> every time you say it<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-sunk&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>The real problem<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-grad&#8221;]\n<p>Decisions never got<wbr> written down<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Who does the work<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-h&#8211;s&#8221;]\n<p>Google APAC Product Marketing<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Positioning, go-to-market strategy, competitive analysis, and naming.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;924&#8243; background_image_position=&#8221;center center&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-hero&#8221;][vc_column_text el_class=&#8221;mzb-no&#8221;]\n<p>01<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-hero-cap&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-brand-on-dark\"><\/span><\/p>\n<h2>Brand Identity<\/h2>\n<p>Pinning down who you are, in a form others can build on.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n2&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-num&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Timeline<\/p>\n[\/vc_column_text][milestone color=&#8221;Default&#8221; number=&#8221;2&#8243; symbol=&#8221;weeks&#8221; symbol_position=&#8221;after&#8221; symbol_alignment=&#8221;Default&#8221; effect=&#8221;count&#8221; subject=&#8221;&#8221;][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Brand Sprint \u00b7 4 sign-offs<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-chat&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What we ask on the intro call<\/p>\n[\/vc_column_text][nectar_chat_thread outgoing_bubble_name=&#8221;You&#8221; outgoing_bubble_color=&#8221;#2A2A2E&#8221; outgoing_text_color=&#8221;#FAFAFD&#8221; incoming_bubble_name=&#8221;muzi&#8221; incoming_bubble_color=&#8221;#FAFAFD&#8221; incoming_text_color=&#8221;#1A1A1D&#8221; image_size=&#8221;30&#8243; border_radius=&#8221;3&#8243; animation=&#8221;none&#8221; auto_height_animation=&#8221;false&#8221; loop_animation=&#8221;false&#8221;][nectar_chat_thread_bubble]Six months from now, which number in your business do you want to be better?[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble direction=&#8221;outgoing&#8221;]Inquiries. About three or four a month right now.[\/nectar_chat_thread_bubble][\/nectar_chat_thread][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;80px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-light&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Our approach<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-claim&#8221;]\n<p>First we ask what should be better once it&#8217;s done<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-why&#8221;]\n<p>The order: business growth goals, where the gap is today, and only then whether the design needs to change.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What&#8217;s involved<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-mix&#8221;]\n<p><span class=\"mzb-mix-g lv2\"><span class=\"mzb-mix-h\">Core<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-brand-on-dark\"><\/span><span class=\"mzb-mix-n\">Brand Strategy<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-design-on-dark\"><\/span><span class=\"mzb-mix-n\">Visual Design<\/span><\/span><\/span><span class=\"mzb-mix-g lv1\"><span class=\"mzb-mix-h\">Supporting<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-social-on-dark\"><\/span><span class=\"mzb-mix-n\">Social Media<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-video-on-dark\"><\/span><span class=\"mzb-mix-n\">Video<\/span><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-go&#8221;][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>Good fit<\/b> You already have something selling<\/p>\n<p><b>Not a fit<\/b> You don&#8217;t have a product or customers yet<\/p>\n<p class=\"mzb-case\"><a href=\"\/en\/work\/lifeos-design-system\/\">See a real one: LifeOS design system \u2192<\/a><\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;white&#8221; text_color=&#8221;#1A1A1D&#8221; link_text=&#8221;See the full spec&#8221; url=&#8221;\/en\/solutions\/brand\/&#8221; margin_top=&#8221;16px&#8221; padding_top=&#8221;13px&#8221; padding_bottom=&#8221;13px&#8221; padding_left=&#8221;24px&#8221; padding_right=&#8221;24px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; id=&#8221;web&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n2&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What you&#8217;re facing<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h&#8221;]\n<p>Every text change<wbr> means calling someone<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-sunk&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>The real problem<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-grad&#8221;]\n<p>The website is treated as a project, not an asset<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;928&#8243; background_image_position=&#8221;center center&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-hero&#8221;][vc_column_text el_class=&#8221;mzb-no&#8221;]\n<p>02<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-hero-cap&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-web-on-dark\"><\/span><\/p>\n<h2>Web &#038; Technology<\/h2>\n<p>Turning your identity into a website you can update yourself after launch.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n2&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-num&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Timeline<\/p>\n[\/vc_column_text][milestone color=&#8221;Default&#8221; number=&#8221;2&#8243; symbol=&#8221;weeks&#8221; symbol_position=&#8221;after&#8221; symbol_alignment=&#8221;Default&#8221; effect=&#8221;count&#8221; subject=&#8221;&#8221;][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Site Sprint \u00b7 4 sign-offs<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-chat&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What we ask on the intro call<\/p>\n[\/vc_column_text][nectar_chat_thread outgoing_bubble_name=&#8221;You&#8221; outgoing_bubble_color=&#8221;#2A2A2E&#8221; outgoing_text_color=&#8221;#FAFAFD&#8221; incoming_bubble_name=&#8221;muzi&#8221; incoming_bubble_color=&#8221;#FAFAFD&#8221; incoming_text_color=&#8221;#1A1A1D&#8221; image_size=&#8221;30&#8243; border_radius=&#8221;3&#8243; animation=&#8221;none&#8221; auto_height_animation=&#8221;false&#8221; loop_animation=&#8221;false&#8221;][nectar_chat_thread_bubble]Who is going to update this website after it goes live?[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble direction=&#8221;outgoing&#8221;]Someone on our marketing team. The homepage copy changes about once a week.[\/nectar_chat_thread_bubble][\/nectar_chat_thread][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;80px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-light&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Our approach<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-claim&#8221;]\n<p>&#8220;You can update it yourself&#8221; is a sign-off item<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-why&#8221;]\n<p>The real cost of a website isn&#8217;t the build. It&#8217;s the two years after launch. That&#8217;s why four items on our sign-off checklist are about you, not us.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What&#8217;s involved<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-mix&#8221;]\n<p><span class=\"mzb-mix-g lv2\"><span class=\"mzb-mix-h\">Core<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-web-on-dark\"><\/span><span class=\"mzb-mix-n\">Web Development<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-app-on-dark\"><\/span><span class=\"mzb-mix-n\">App Development<\/span><\/span><\/span><span class=\"mzb-mix-g lv1\"><span class=\"mzb-mix-h\">Supporting<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-design-on-dark\"><\/span><span class=\"mzb-mix-n\">Visual Design<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-revenue-on-dark\"><\/span><span class=\"mzb-mix-n\">Monetization<\/span><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-go&#8221;][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>Good fit<\/b> Your content changes often, and the person changing it isn&#8217;t an engineer<\/p>\n<p><b>Not a fit<\/b> You already have an engineering team<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;white&#8221; text_color=&#8221;#1A1A1D&#8221; link_text=&#8221;See the full spec&#8221; url=&#8221;\/en\/solutions\/web\/&#8221; margin_top=&#8221;16px&#8221; padding_top=&#8221;13px&#8221; padding_bottom=&#8221;13px&#8221; padding_left=&#8221;24px&#8221; padding_right=&#8221;24px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80px&#8221; bottom_padding=&#8221;0px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; id=&#8221;content&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n3&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What you&#8217;re facing<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h&#8221;]\n<p>You write carefully, but it doesn&#8217;t bring in inquiries<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-sunk&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>The real problem<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-grad&#8221;]\n<p>Nobody has defined<wbr> what &#8220;working&#8221; means<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Who does the work<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-h mzb-h&#8211;s&#8221;]\n<p>YouTube Partner Manager<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Led channel advisory for Greater China, planning content and monetization for creators.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;926&#8243; background_image_position=&#8221;center center&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-hero&#8221;][vc_column_text el_class=&#8221;mzb-no&#8221;]\n<p>03<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-hero-cap&#8221;]\n<p><span class=\"mz-svc-icon mz-svc-icon-video-on-dark\"><\/span><\/p>\n<h2>Content &#038; Video<\/h2>\n<p>Deciding what to say, who to say it to, where to say it, and how to know if it&#8217;s working.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col n2&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-num&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Timeline<\/p>\n[\/vc_column_text][milestone color=&#8221;Default&#8221; number=&#8221;1&#8243; symbol=&#8221;week&#8221; symbol_position=&#8221;after&#8221; symbol_alignment=&#8221;Default&#8221; effect=&#8221;count&#8221; subject=&#8221;&#8221;][vc_column_text el_class=&#8221;mzb-p&#8221;]\n<p>Channel Audit \u00b7 2 sign-offs<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-chat&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What we ask on the intro call<\/p>\n[\/vc_column_text][nectar_chat_thread outgoing_bubble_name=&#8221;You&#8221; outgoing_bubble_color=&#8221;#2A2A2E&#8221; outgoing_text_color=&#8221;#FAFAFD&#8221; incoming_bubble_name=&#8221;muzi&#8221; incoming_bubble_color=&#8221;#FAFAFD&#8221; incoming_text_color=&#8221;#1A1A1D&#8221; image_size=&#8221;30&#8243; border_radius=&#8221;3&#8243; animation=&#8221;none&#8221; auto_height_animation=&#8221;false&#8221; loop_animation=&#8221;false&#8221;][nectar_chat_thread_bubble]Over the past six months, which piece has someone forwarded or cited?[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble direction=&#8221;outgoing&#8221;]Not that I know of. We post every week, though.[\/nectar_chat_thread_bubble][\/nectar_chat_thread][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;128px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-light&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>Our approach<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-claim&#8221;]\n<p>We look at citations, not traffic<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-why&#8221;]\n<p>One article used as an attachment to a proposal is worth more than 10 posts whose titles nobody remembers. That&#8217;s why the topic map comes before the posting schedule.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise&#8221;][vc_column_text el_class=&#8221;mzb-l&#8221;]\n<p>What&#8217;s involved<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mzb-mix&#8221;]\n<p><span class=\"mzb-mix-g lv2\"><span class=\"mzb-mix-h\">Core<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-social-on-dark\"><\/span><span class=\"mzb-mix-n\">Social Media<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-video-on-dark\"><\/span><span class=\"mzb-mix-n\">Video<\/span><\/span><\/span><span class=\"mzb-mix-g lv1\"><span class=\"mzb-mix-h\">Supporting<\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-brand-on-dark\"><\/span><span class=\"mzb-mix-n\">Brand Strategy<\/span><\/span><span class=\"mzb-mix-i\"><span class=\"mz-svc-icon mz-svc-icon-ads-on-dark\"><\/span><span class=\"mzb-mix-n\">Paid Ads<\/span><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-col mzb-join n1&#8243;][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_class=&#8221;mzb-cell&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mzb-t mzb-raise mzb-go&#8221;][vc_column_text el_class=&#8221;mzb-fit&#8221;]\n<p><b>Good fit<\/b> You have something to say<\/p>\n<p><b>Not a fit<\/b> What you want is filming and editing<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;white&#8221; text_color=&#8221;#1A1A1D&#8221; link_text=&#8221;See the full spec&#8221; url=&#8221;\/en\/solutions\/content\/&#8221; margin_top=&#8221;16px&#8221; padding_top=&#8221;13px&#8221; padding_bottom=&#8221;13px&#8221; padding_left=&#8221;24px&#8221; padding_right=&#8221;24px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#EAE9E8&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;128px&#8221; bottom_padding=&#8221;128px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; id=&#8221;audit&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-aud-lc&#8221;][vc_column_text el_class=&#8221;mz-aud-l&#8221;]\n<p>Our most affordable engagement<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-aud-h&#8221;]\n<h2>Sound like all three?<br \/>Start with an audit<\/h2>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-aud-p&#8221;]\n<p>You don&#8217;t need to know what to do before we start. Figuring that out is our job.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;black&#8221; text_color=&#8221;#FAFAFD&#8221; link_text=&#8221;Let&#8217;s talk for 30 minutes&#8221; url=&#8221;\/en\/contact\/&#8221; margin_top=&#8221;32px&#8221; padding_top=&#8221;14px&#8221; padding_bottom=&#8221;14px&#8221; padding_left=&#8221;32px&#8221; padding_right=&#8221;32px&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-aud-rc&#8221;][vc_column_text el_class=&#8221;mz-aud-big&#8221;]\n<p><span>1<\/span> day<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-aud-big-c&#8221;]\n<p>We go through your current brand, website, content, and data.<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-aud-facts&#8221;]\n<p><b>What you get<\/b> A prioritized list: each problem, what it causes, and how long it takes to fix.<\/p>\n<p><b>How it&#8217;s ranked<\/b> By what gets more expensive the longer it&#8217;s left, not by what&#8217;s easiest to fix.<\/p>\n<p><b>Then what<\/b> Take the list to anyone you like. If you hire us, the audit fee comes off the price.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;112px&#8221; bottom_padding=&#8221;112px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-page-title&#8221;]\n<h2>Not sure? Book a 30-minute call<\/h2>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-page-lede&#8221;]\n<p>It&#8217;s free. We&#8217;ll ask how much you want to grow this year and where you&#8217;re stuck right now. By the end, you&#8217;ll have an initial read on direction and scope.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;white&#8221; text_color=&#8221;#1A1A1D&#8221; link_text=&#8221;Email us&#8221; url=&#8221;\/en\/contact\/&#8221; margin_top=&#8221;32px&#8221; padding_top=&#8221;14px&#8221; padding_bottom=&#8221;14px&#8221; padding_left=&#8221;32px&#8221; padding_right=&#8221;32px&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_image=&#8221;1730&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;150px&#8221; bottom_padding=&#8221;110px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1976","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Identity, Web &amp; Technology, Content &amp; Video - Muzi Studio<\/title>\n<meta name=\"description\" content=\"Change your positioning and your homepage has to change with it. 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