{"id":1979,"date":"2026-09-20T03:13:56","date_gmt":"2026-09-20T03:13:56","guid":{"rendered":"https:\/\/muzi.tw\/solutions\/brand-tmp-en-us\/"},"modified":"2026-09-28T03:54:24","modified_gmt":"2026-09-28T03:54:24","slug":"brand","status":"publish","type":"page","link":"https:\/\/muzi.tw\/en\/solutions\/brand\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"[vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”140px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-sd-first”][vc_column_text el_class=”mzb-crumb”]\n

Solutions<\/a> 01 Brand Identity<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h1″]\n

First, what should improve. Then, whether design needs to change<\/h1>\n[\/vc_column_text][vc_column_text el_class=”mzb-lede”]\n

Pinning down who you are, in a form others can build on.<\/p>\n[\/vc_column_text][nectar_cta btn_style=”basic” heading_tag=”h4″ link_type=”regular” alignment=”left” display=”block” button_color=”white” text_color=”#1A1A1D” link_text=”Book a 30-minute call” url=”\/en\/contact\/” margin_top=”32px” padding_top=”14px” padding_bottom=”14px” padding_left=”32px” padding_right=”32px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n2″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”924″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-hero mzb-hero–s”][vc_column_text el_class=”mzb-no”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-hero-cap”]\n

<\/span><\/p>\n

Brand Identity<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-num”][vc_column_text el_class=”mzb-l”]\n

Timeline<\/p>\n[\/vc_column_text][milestone color=”Default” number=”2″ symbol=”weeks” symbol_position=”after” symbol_alignment=”Default” effect=”count” subject=””][vc_column_text el_class=”mzb-p”]\n

Brand Sprint \u00b7 4 sign-offs<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

The real problem<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-grad”]\n

The issue isn’t how it looks. It’s that no one wrote the decisions down<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

That cost never shows up on a quote, but you pay it every month.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-light”][vc_column_text el_class=”mzb-l”]\n

How we approach it<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-body”]\n

The order is business growth goals (customer count, price point, retention, new markets, fundraising) \u2794 where the gap is today \u2794 whether the design needs to change. A few times, the price sheet turned out to be fine and the problem was the sales process.<\/p>\n

An identity’s value isn’t in those two months. It’s in every decision after them. Once the positioning is set, you stop re-arguing “should we write this line?” and “can we use this color?” every time. That’s why we deliver rules and tokens. A stack of images goes stale in three months. Rules don’t.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”cut” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

Before we propose anything, we look at these four things<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

The last three things you told the outside world<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

The first line of your website, the first slide of your deck, your sales team’s opening line. If the three don’t match, your positioning hasn’t been written down yet. It isn’t a copywriting problem.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

02<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

How long a new asset takes you<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

If you have to dig through old files to find a color every time, you have precedents, not rules. Precedents get messier as they pile up. Rules save more the more you use them.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

03<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Where competitors’ messaging crowds together<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

We’re looking at which positions are already taken. You can only stand out where nobody else is standing.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

04<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Whether your identity can plug into engineering<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Are there tokens, measured contrast ratios, minimum sizes? If not, someone has to translate your design for engineers by hand every single time.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-chat”][vc_column_text el_class=”mzb-l”]\n

What we ask on the intro call<\/p>\n[\/vc_column_text][nectar_chat_thread outgoing_bubble_name=”You” outgoing_bubble_color=”#2A2A2E” outgoing_text_color=”#FAFAFD” incoming_bubble_name=”muzi” incoming_bubble_color=”#FAFAFD” incoming_text_color=”#1A1A1D” image_size=”30″ border_radius=”3″ animation=”none” auto_height_animation=”false” loop_animation=”false”][nectar_chat_thread_bubble]Which business metric do you want to improve in six months?[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble direction=”outgoing”]Inquiries. About three or four a month right now.[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble]Then let’s leave the logo alone for now. We’ll check if the first line of your website, the first slide of your deck, and your sales intro are saying the same thing.[\/nectar_chat_thread_bubble][\/nectar_chat_thread][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

A rule that makes our job harder<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

In phase 2 you pick one route. No taking parts from all three.<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

In each route, the proportions, colors, and type hold each other up as a whole. Pull them apart and recombine them, and you get something that looks like none of them. It’s the most common, and most expensive, kind of rework we see.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”flow” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

You get something at the end of every phase<\/h2>\n

Phases marked “sign-off” don’t move forward until you’ve signed off.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Anchor phase<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Interviews, competitor scan, confirming positioning<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> a positioning statement + direction keywords<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: positioning locked<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

02<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Divergence<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Three visual routes, each with a wordmark, three colors, and a layout example<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> a three-route proposal<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: pick one route<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

03<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Convergence<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Taking the chosen route deeper: drawing, contrast calculations, type roles, layouts<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> the final core identity<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: revision round 1<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

04<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Systems<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Tokens, components, applications, guidelines document<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> the full delivery package<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: revision round 2<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase”][vc_column_text el_class=”mzb-n”]\n

05<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Handoff<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Training, file delivery, and maintenance advice<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> a handoff meeting + file library<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”get” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

What you get<\/h2>\n

The last three items are the dividing line: your engineers can plug them straight in without reading a manual first.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”853″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-hero mzb-fig”][vc_column_text el_class=”mzb-figcap”]\n

What we deliver: rules and tokens, not a stack of images.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-list”]\n

Strategy<\/b> Positioning statement: one sentence on who you are, who it’s for, and how you differ from everyone else. Includes do and don’t examples for tone of voice.<\/p>\n

Logo<\/b> Primary logo plus horizontal, vertical, one-color, and reversed versions. Clear space and minimum sizes, one set for print and one for screen.<\/p>\n

Color<\/b> Primary, secondary, and neutral scales, each color labeled with its role. Includes an accessibility contrast table with the ratio for every foreground\/background pair.<\/p>\n

Typography<\/b> Which typeface for the wordmark, headings, body, and numerals. Sizes, line heights, and letter spacing from the largest heading down to footnotes. Licensing notes.<\/p>\n

Graphics and layout<\/b> An icon language or supporting graphic system, with quality criteria. Grid and spacing scale, and three or more layout prototypes.<\/p>\n

Files<\/b> Vector source files and exports in every size, a web font package, design tokens (CSS variables and JSON), and the guidelines document.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”proof” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

See a real example<\/h2>\n

Click into any of them to see how we made the calls at the time.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk mzb-who”][vc_column_text el_class=”mzb-l”]\n

Who does the work<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h”]\n

Google APAC Product Marketing<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Positioning, go-to-market strategy, competitive analysis, and naming.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-proof”][vc_column_text el_class=”mzb-l”]\n

Brand Identity work<\/p>\n[\/vc_column_text][nectar_post_grid post_type=”portfolio” enable_sortable=”” sortable_alignment=”left” sortable_color=”default” portfolio_category=”brand” portfolio_starting_category=”brand” order=”ASC” orderby=”menu_order” pagination=”none” posts_per_page=”12″ display_type=”grid” columns=”2″ columns_tablet=”default” columns_phone=”default” enable_masonry=”no” grid_item_spacing=”10px” grid_item_height=”55vh” image_size=”full” overlaid_aspect_ratio_image_size=”default” image_loading=”default” image_loading_lazy_skip=”3″ animation=”fade-in-from-bottom” animation_stagger=”90″ animation_easing=”default” parallax_scrolling=”” heading_tag=”default” custom_font_size=”2.8vw” font_size_max=”40px” font_size_tablet=”26px” font_size_phone=”26px” display_categories=”yes” category_functionality=”static” category_position=”before_title” category_style=”see-through-button” category_button_color=”rgba(14,14,17,0.35)” category_display=”default” grid_style=”content_overlaid” text_content_layout=”corners” color_overlay=”#0E0E11″ color_overlay_opacity=”0.15″ color_overlay_hover_opacity=”0.4″ text_color=”light” text_color_hover=”light” text_opacity=”1″ text_hover_opacity=”1″ hover_effect=”zoom” border_radius=”0px” enable_indicator=”yes” mouse_indicator_style=”default” mouse_indicator_text=”See this project” mouse_indicator_color=”#0E0E11″ mouse_indicator_text_color=”#FAFAFD” css_class_name=”mz-work-grid”][nectar_cta btn_style=”underline” heading_tag=”span” link_type=”regular” button_border_thickness=”0px” alignment=”left” display=”block” link_text=”See all work” url=”\/en\/work\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”scope” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

Fixed scope, clear numbers<\/h2>\n

You’ll get a price range at the end of the intro call. No form to fill out first.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

How we charge<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list”]\n

Brand Sprint (two weeks) or priced by phase (if the scope isn’t settled yet, we do the Anchor phase first and decide from there)<\/p>\n

Two revision rounds included. Anything beyond that is quoted in advance<\/p>\n

You’ll get a range at the end of the intro call<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

What we need from you<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list”]\n

One point of contact who can make the final call, and up to two other decision makers<\/p>\n

Existing material: source files for your current logo, product photos, existing copy<\/p>\n

Two 90-minute meetings (Anchor phase, route selection)<\/p>\n

A reply within 48 hours of each presentation. Late replies push the timeline back<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

What’s not included<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list mzb-list–no”]\n

Print production and press checks<\/p>\n

Trademark searches and registration filings<\/p>\n

Commissioned photography and illustration<\/p>\n

Web build (available as an add-on; see Web & Technology)<\/p>\n

Producing new assets after launch<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

What’s involved<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-mix”]\n

Core<\/span><\/span>Brand Strategy<\/span><\/span><\/span>Visual Design<\/span><\/span><\/span>Supporting<\/span><\/span>Social Media<\/span><\/span><\/span>Video<\/span><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”faq” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

FAQ<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-faq”][toggles style=”animated_circle” animated_circle_position=”right” animated_circle_size=”36″ animated_circle_bg_color=”#1A1A1D” animated_circle_gap=”10″ accordion=”true” accordion_starting_functionality=”default” border_radius=”0px”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Can you really finish an identity in two weeks?”]\n

Yes, because we do the thinking up front. Positioning has to be confirmed before the end of week one, and visuals only start in week two. When projects drag, it’s rarely a shortage of hours. It’s that decisions never settle.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”We already have a logo. Can we just do the guidelines?”]\n

Yes. That’s usually a question of design system governance, not an identity overhaul. A one-day audit first will cost you less than opening a full project.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Who owns the copyright to the files?”]\n

Everything is yours once the final payment is made, source files included. We keep only the right to show it in our portfolio, and if you’d rather it stay private, we can exclude that in the contract.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Do we need to buy font licenses separately?”]\n

Yes. In the type roles, we note which typefaces need a commercial license and roughly what they cost. You can buy them yourself or have us handle it.<\/p>\n[\/toggle][\/toggles][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”120px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-light mzb-end”][vc_column_text el_class=”mzb-claim”]\n

Book a 30-minute call<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-why”]\n

It’s free. We’ll ask whether the last three things you told the outside world were the same message. By the end, you’ll have an initial read on direction and scope.<\/p>\n[\/vc_column_text][nectar_cta btn_style=”basic” heading_tag=”h4″ link_type=”regular” alignment=”left” display=”block” button_color=”black” text_color=”#FAFAFD” link_text=”Email us” url=”\/en\/contact\/” margin_top=”32px” padding_top=”14px” padding_bottom=”14px” padding_left=”32px” padding_right=”32px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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