{"id":1979,"date":"2026-09-20T03:13:56","date_gmt":"2026-09-20T03:13:56","guid":{"rendered":"https:\/\/muzi.tw\/solutions\/brand-tmp-en-us\/"},"modified":"2026-10-01T17:39:19","modified_gmt":"2026-10-01T17:39:19","slug":"brand","status":"publish","type":"page","link":"https:\/\/muzi.tw\/en\/solutions\/brand\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"[vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”140px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-sd-first”][vc_column_text el_class=”mzb-crumb”]\n

Solutions<\/a> 01 Brand Identity<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h1″]\n

We ask what should improve before we ask about design<\/h1>\n[\/vc_column_text][vc_column_text el_class=”mzb-lede”]\n

Pin down who you are, and write it so whoever picks it up next can use it.<\/p>\n[\/vc_column_text][nectar_cta btn_style=”basic” heading_tag=”h4″ link_type=”regular” alignment=”left” display=”block” button_color=”white” text_color=”#1A1A1D” link_text=”Book a 30-minute call” url=”\/en\/contact\/” margin_top=”32px” padding_top=”14px” padding_bottom=”14px” padding_left=”32px” padding_right=”32px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n2″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”924″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-hero mzb-hero–s”][vc_column_text el_class=”mzb-no”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-hero-cap”]\n

<\/span><\/p>\n

Brand Identity<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-num”][vc_column_text el_class=”mzb-l”]\n

Timeline<\/p>\n[\/vc_column_text][milestone color=”Default” number=”2″ symbol=”weeks” symbol_position=”after” symbol_alignment=”Default” effect=”count” subject=””][vc_column_text el_class=”mzb-p”]\n

Brand Sprint \u00b7 4 sign-offs<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

The real problem<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-grad”]\n

The visuals are fine. The decisions were never written down. That cost never shows up on a quote, but you pay it every month<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-light”][vc_column_text el_class=”mzb-l”]\n

How we approach it<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-body”]\n

We go in this order: business growth goal (customers, price, retention, new markets, fundraising) \u2794 where the gap is today \u2794 whether the design needs to change. More than once, we’ve reached the end of those questions and found the pricing was fine. What was stuck was the sales process.<\/p>\n

A finished identity earns its keep in every decision that comes after. Once positioning is settled, you stop re-arguing “should we say this?” or “can we use this color?” every time. That’s why we deliver rules and tokens. Image files stop being enough within three months. Rules keep working.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”cut” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

Before we propose anything, we look at these four things<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

How you described yourself the last three times<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

The first line of your website, the first slide of your deck, your sales team’s opening line. If the three don’t match, it usually means positioning hasn’t been written down. It has less to do with how well the copy is written.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

02<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

How long it takes to make a new asset<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

If you dig through old files for the colors every time, you have past examples but no rules. Examples get messier as they pile up. Rules save more effort the more you use them.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

03<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Where competitors’ messaging clusters<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

We look at which claims are already crowded. To stand apart, you have to stand where nobody is yet.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-pick-n mzb-n”]\n

04<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Whether your identity hands off cleanly to engineering<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Are there tokens? Have contrast ratios been checked? Is there a minimum size? If not, someone has to explain the design to your engineers all over again, every time.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-chat”][vc_column_text el_class=”mzb-l”]\n

What we ask on the intro call<\/p>\n[\/vc_column_text][nectar_chat_thread outgoing_bubble_name=”You” outgoing_bubble_color=”#2A2A2E” outgoing_text_color=”#FAFAFD” incoming_bubble_name=”muzi” incoming_bubble_color=”#FAFAFD” incoming_text_color=”#1A1A1D” image_size=”30″ border_radius=”3″ animation=”none” auto_height_animation=”false” loop_animation=”false”][nectar_chat_thread_bubble]Six months from now, which number in your business do you want to see go up?[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble direction=”outgoing”]Inquiries. About three or four a month right now.[\/nectar_chat_thread_bubble][nectar_chat_thread_bubble]Then let’s leave the logo alone for now. First we’ll check whether the first line of your website, the first slide of your deck, and your sales pitch are saying the same thing.[\/nectar_chat_thread_bubble][\/nectar_chat_thread][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col mzb-join n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

A rule we find annoying too<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

In phase 2 you choose one route. You can’t take a piece of each.<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Each route’s proportions, colors, and type only work together. Pull them apart and recombine them, and you get something that looks like none of them. Of all the rework we’ve seen, this kind is the most common, and the most expensive.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”flow” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

You get something at the end of every phase<\/h2>\n

Phases marked “sign-off” don’t move forward until you’ve signed off.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

01<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Anchor<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Interviews, competitor scan, confirming positioning<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> a positioning statement + direction keywords<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: positioning confirmed<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

02<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Explore<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Three visual routes, each with a wordmark, three colors, and a layout example<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> proposals for three routes<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: pick one route<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

03<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Refine<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Develop the chosen route: drawing, contrast checks, type roles, layout<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> the finalized core identity<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: revision round 1<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase is-gate”][vc_column_text el_class=”mzb-n”]\n

04<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Systemize<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Tokens, components, applications, guidelines document<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> the full package<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-ok”]\n

Sign-off: revision round 2<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-phase”][vc_column_text el_class=”mzb-n”]\n

05<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h mzb-h–s”]\n

Handoff<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Training, file delivery, and maintenance advice<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-see”]\n

You’ll see<\/b> a handoff meeting + file library<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”get” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

What you get<\/h2>\n

Your engineers can use the last three items as they are, without reading a manual first.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”853″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-hero mzb-fig”][vc_column_text el_class=”mzb-figcap”]\n

You get rules and tokens along with the image files.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-list”]\n

Strategy<\/b> Positioning statement: one sentence that says who you are, who it’s for, and how you’re different. With do and don’t examples for tone of voice.<\/p>\n

Logo<\/b> Primary logo plus horizontal, vertical, one-color, and reversed versions. Clear space and minimum sizes, one set for print and one for screen.<\/p>\n

Color<\/b> Primary, secondary, and neutral scales, each color labeled with its role. Includes an accessibility contrast table with the ratio for every foreground\/background pair.<\/p>\n

Typography<\/b> Which typeface for the wordmark, headings, body, and numerals. Sizes, line heights, and letter spacing from the largest heading down to footnotes. Licensing notes.<\/p>\n

Graphics and layout<\/b> An icon language or supporting graphic system, with quality criteria. Grid and spacing scale, and three or more layout prototypes.<\/p>\n

Files<\/b> Vector source files and exports in every size, a web font package, design tokens (CSS variables and JSON), and the guidelines document.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”proof” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

See a real example<\/h2>\n

Each one opens up so you can see how the calls were made at the time.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk mzb-who”][vc_column_text el_class=”mzb-l”]\n

Who does the work<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-h”]\n

Google APAC Product Marketing<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-p”]\n

Positioning, go-to-market strategy, competitive analysis, and naming.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise mzb-proof”][vc_column_text el_class=”mzb-l”]\n

Brand Identity work<\/p>\n[\/vc_column_text][nectar_post_grid post_type=”portfolio” enable_sortable=”” sortable_alignment=”left” sortable_color=”default” portfolio_category=”brand” portfolio_starting_category=”brand” order=”ASC” orderby=”menu_order” pagination=”none” posts_per_page=”12″ display_type=”grid” columns=”2″ columns_tablet=”default” columns_phone=”default” enable_masonry=”no” grid_item_spacing=”10px” grid_item_height=”55vh” image_size=”full” overlaid_aspect_ratio_image_size=”default” image_loading=”default” image_loading_lazy_skip=”3″ animation=”fade-in-from-bottom” animation_stagger=”90″ animation_easing=”default” parallax_scrolling=”” heading_tag=”default” custom_font_size=”2.8vw” font_size_max=”40px” font_size_tablet=”26px” font_size_phone=”26px” display_categories=”yes” category_functionality=”static” category_position=”before_title” category_style=”see-through-button” category_button_color=”rgba(14,14,17,0.35)” category_display=”default” grid_style=”content_overlaid” text_content_layout=”corners” color_overlay=”#0E0E11″ color_overlay_opacity=”0.15″ color_overlay_hover_opacity=”0.4″ text_color=”light” text_color_hover=”light” text_opacity=”1″ text_hover_opacity=”1″ hover_effect=”zoom” border_radius=”0px” enable_indicator=”yes” mouse_indicator_style=”default” mouse_indicator_text=”See this project” mouse_indicator_color=”#0E0E11″ mouse_indicator_text_color=”#FAFAFD” css_class_name=”mz-work-grid”][nectar_cta btn_style=”underline” heading_tag=”span” link_type=”regular” button_border_thickness=”0px” alignment=”left” display=”block” link_text=”See all work” url=”\/en\/work\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”scope” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

Fixed scope, clear numbers<\/h2>\n

You’ll get a price range at the end of the intro call. No form to fill out first.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

How we charge<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list”]\n

Brand Sprint (two weeks) or priced by phase (if the scope isn’t settled yet, we do the Anchor phase first and decide from there)<\/p>\n

Two revision rounds included. Anything beyond that is quoted in advance<\/p>\n

You’ll get a range at the end of the intro call<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

What we need from you<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list”]\n

One point of contact who can make the final call, and up to two other decision makers<\/p>\n

Existing material: source files for your current logo, product photos, existing copy<\/p>\n

Two 90-minute meetings (Anchor phase, route selection)<\/p>\n

A reply within 48 hours of each presentation. Late replies push the schedule back<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-sunk”][vc_column_text el_class=”mzb-l”]\n

What’s not included<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-list mzb-list–no”]\n

Print production and press checks<\/p>\n

Trademark searches and registration filings<\/p>\n

Commissioned photography and illustration<\/p>\n

Web build (available as an add-on; see Web & Technology)<\/p>\n

Producing new assets after launch<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-raise”][vc_column_text el_class=”mzb-l”]\n

What’s involved<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-mix”]\n

Core<\/span><\/span>Brand Strategy<\/span><\/span><\/span>Visual Design<\/span><\/span><\/span>Supporting<\/span><\/span>Social Media<\/span><\/span><\/span>Video<\/span><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”32px” text_color=”light” text_align=”left” id=”faq” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”mzb-sec”]\n

FAQ<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”0px” bottom_padding=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-faq”][toggles style=”animated_circle” animated_circle_position=”right” animated_circle_size=”36″ animated_circle_bg_color=”#1A1A1D” animated_circle_gap=”10″ accordion=”true” accordion_starting_functionality=”default” border_radius=”0px”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Can you really finish an identity in two weeks?”]\n

Yes. The decisions all happen up front: positioning is confirmed before the end of week one, and visuals start in week two. When projects drag, it’s usually because a decision keeps getting put off. It’s rarely a lack of time.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”We already have a logo. Can we just do the guidelines?”]\n

Yes. In that case what needs work is usually the design system, and the identity can stay. A one-day audit first will cost less than going straight into a project.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Who owns the copyright to the files?”]\n

Everything is yours once the final payment is made, source files included. We only keep the right to show it in our portfolio, and if you’d rather we didn’t, we can write that out of the contract.<\/p>\n[\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Do we need to buy font licenses separately?”]\n

Yes. We’ll list which typefaces need a commercial license and roughly what each costs. You can buy them yourself or have us handle it.<\/p>\n[\/toggle][\/toggles][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” bg_color=”#0E0E11″ type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” top_padding=”128px” bottom_padding=”120px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” bg_image_animation=”none” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-col n1″][vc_row_inner column_margin=”default” text_align=”left” row_position=”default” overflow=”visible” pointer_events=”all” el_class=”mzb-cell”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_class=”mzb-t mzb-light mzb-end”][vc_column_text el_class=”mzb-claim”]\n

Book a 30-minute call<\/p>\n[\/vc_column_text][vc_column_text el_class=”mzb-why”]\n

It’s free. We’ll ask whether the last three things you said publicly were saying the same thing. You’ll leave with a first take on direction and a rough idea of scope.<\/p>\n[\/vc_column_text][nectar_cta btn_style=”basic” heading_tag=”h4″ link_type=”regular” alignment=”left” display=”block” button_color=”black” text_color=”#FAFAFD” link_text=”Email us” url=”\/en\/contact\/” margin_top=”32px” padding_top=”14px” padding_bottom=”14px” padding_left=”32px” padding_right=”32px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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