{"id":1995,"date":"2026-09-20T03:13:56","date_gmt":"2026-09-20T03:13:56","guid":{"rendered":"https:\/\/muzi.tw\/thinking-tmp-en-us\/"},"modified":"2026-09-28T03:39:42","modified_gmt":"2026-09-28T03:39:42","slug":"thinking","status":"publish","type":"page","link":"https:\/\/muzi.tw\/en\/thinking\/","title":{"rendered":"Thinking"},"content":{"rendered":"[vc_row bg_image=&#8221;1725&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;150px&#8221; bottom_padding=&#8221;72px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;7\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-ph-c&#8221;][vc_column_text el_class=&#8221;mz-ph-left&#8221;]\n<p><span class=\"mz-ph-l\">Notes<\/span><\/p>\n<h1>Things we only learned by doing<\/h1>\n<p><span class=\"mz-ph-b\"><\/p>\n<p>Trends and tools in design, branding, and technology, plus the problems we run into while building things, and what we make of them.<\/p>\n<p>Each post is a mistake we walked into: why the symptoms were misleading, why we chose what we chose, and whether it turned out to be right. There&#8217;s no publishing schedule, and we deliberately leave off dates. An observation doesn&#8217;t become wrong because it was written six months ago.<\/p>\n<p><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; el_class=&#8221;mz-ph-c&#8221;][vc_column_text el_class=&#8221;mz-ph-right&#8221;]\n<p><span class=\"mz-ph-tl\">Want our positions rather than our observations?<\/span><span class=\"mz-ph-toc\"><a class=\"mz-ph-i\" href=\"\/en\/about-us\/#business-first\"><span class=\"mz-ph-n\">+<\/span><span>Where we stand<\/span><\/a><a class=\"mz-ph-i\" href=\"\/en\/solutions\/\"><span class=\"mz-ph-n\">+<\/span><span>Our solutions<\/span><\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;64px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-nt-nav&#8221;]\n<p><span class=\"mz-nt-tabs\"><a class=\"mz-nt-tab mz-nt-tab--all\" href=\"\/en\/thinking\/\"><span>All<\/span><span class=\"mz-nt-c\">45<\/span><\/a><a class=\"mz-nt-tab\" href=\"\/en\/thinking\/category\/brand-notes\/\"><span>Brand Identity<\/span><span class=\"mz-nt-c\">5<\/span><\/a><a class=\"mz-nt-tab\" href=\"\/en\/thinking\/category\/web-notes\/\"><span>Web &#038; Technology<\/span><span class=\"mz-nt-c\">6<\/span><\/a><a class=\"mz-nt-tab\" href=\"\/en\/thinking\/category\/craft-notes\/\"><span>Craft &#038; Tools<\/span><span class=\"mz-nt-c\">4<\/span><\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;96px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-sc-l&#8221;]\n<p>Latest<\/p>\n[\/vc_column_text][nectar_post_grid post_type=&#8221;post&#8221; blog_category=&#8221;all&#8221; posts_per_page=&#8221;1&#8243; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221; display_type=&#8221;grid&#8221; columns=&#8221;1&#8243; grid_item_spacing=&#8221;none&#8221; grid_style=&#8221;content_next_to_image&#8221; content_next_to_image_image_position=&#8221;left&#8221; content_next_to_image_vertical_align=&#8221;middle&#8221; content_next_to_image_image_width=&#8221;56&#8243; content_next_to_image_image_gap=&#8221;44px&#8221; custom_image_aspect_ratio=&#8221;16-9&#8243; image_size=&#8221;large&#8221; heading_tag=&#8221;h2&#8243; display_categories=&#8221;yes&#8221; category_functionality=&#8221;static&#8221; category_position=&#8221;default&#8221; category_style=&#8221;button&#8221; category_button_color=&#8221;#26262A&#8221; category_button_text_color=&#8221;#FAFAFD&#8221; display_excerpt=&#8221;yes&#8221; excerpt_length=&#8221;34&#8243; display_date=&#8221;&#8221; display_estimated_reading_time=&#8221;yes&#8221; display_author=&#8221;&#8221; text_color=&#8221;light&#8221; animation=&#8221;none&#8221; pagination=&#8221;none&#8221; css_class_name=&#8221;mz-nt-hero&#8221;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0px&#8221; bottom_padding=&#8221;112px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-sc-l&#8221;]\n<p>Up next<\/p>\n[\/vc_column_text][nectar_post_grid post_type=&#8221;post&#8221; blog_category=&#8221;all&#8221; posts_per_page=&#8221;6&#8243; post_offset=&#8221;1&#8243; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221; display_type=&#8221;grid&#8221; columns=&#8221;3&#8243; columns_tablet=&#8221;2&#8243; columns_phone=&#8221;1&#8243; grid_item_spacing=&#8221;24px&#8221; grid_style=&#8221;content_under_image&#8221; custom_image_aspect_ratio=&#8221;16-9&#8243; image_size=&#8221;large&#8221; heading_tag=&#8221;h3&#8243; content_under_image_text_align=&#8221;left&#8221; display_categories=&#8221;yes&#8221; category_functionality=&#8221;static&#8221; category_position=&#8221;default&#8221; category_style=&#8221;button&#8221; category_button_color=&#8221;#26262A&#8221; category_button_text_color=&#8221;#FAFAFD&#8221; display_excerpt=&#8221;yes&#8221; excerpt_length=&#8221;20&#8243; display_date=&#8221;&#8221; display_estimated_reading_time=&#8221;yes&#8221; display_author=&#8221;&#8221; text_color=&#8221;light&#8221; animation=&#8221;none&#8221; pagination=&#8221;none&#8221; css_class_name=&#8221;mz-nt-grid&#8221;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#EAE9E8&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;96px&#8221; bottom_padding=&#8221;96px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-sc-l&#8221;]\n<p>The rest<\/p>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-sc-t&#8221;]\n<h2>And 38 more<\/h2>\n[\/vc_column_text][nectar_post_grid post_type=&#8221;post&#8221; blog_category=&#8221;all&#8221; posts_per_page=&#8221;8&#8243; post_offset=&#8221;7&#8243; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221; display_type=&#8221;grid&#8221; columns=&#8221;1&#8243; grid_style=&#8221;vertical_list&#8221; vertical_list_hover_effect=&#8221;featured_image&#8221; vertical_list_read_more=&#8221;yes&#8221; vertical_list_read_more_style=&#8221;arrow&#8221; vertical_list_border_color=&#8221;#CFCECF&#8221; vertical_list_custom_text_color=&#8221;#1A1A1D&#8221; display_categories=&#8221;yes&#8221; category_functionality=&#8221;static&#8221; category_style=&#8221;see-through-button&#8221; display_excerpt=&#8221;&#8221; display_date=&#8221;&#8221; display_estimated_reading_time=&#8221;yes&#8221; display_author=&#8221;&#8221; text_color=&#8221;dark&#8221; image_size=&#8221;portfolio-thumb_large&#8221; animation=&#8221;none&#8221; pagination=&#8221;none&#8221; css_class_name=&#8221;mz-nt-list&#8221;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;104px&#8221; bottom_padding=&#8221;104px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text el_class=&#8221;mz-sc-t&#8221;]\n<h2>Want to talk through your situation first?<\/h2>\n[\/vc_column_text][vc_column_text el_class=&#8221;mz-sc-b&#8221;]\n<p>Thirty minutes, no charge.<\/p>\n[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h4&#8243; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;block&#8221; button_color=&#8221;white&#8221; text_color=&#8221;#1A1A1D&#8221; link_text=&#8221;Email us&#8221; url=&#8221;\/en\/contact\/&#8221; margin_top=&#8221;32px&#8221; padding_top=&#8221;14px&#8221; padding_bottom=&#8221;14px&#8221; padding_left=&#8221;32px&#8221; padding_right=&#8221;32px&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_image=&#8221;1725&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_color=&#8221;#0E0E11&#8243; type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;150px&#8221; bottom_padding=&#8221;72px&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1995","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thinking: Things We Learned by Doing - Muzi Studio<\/title>\n<meta name=\"description\" content=\"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muzi.tw\/en\/thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking: Things We Learned by Doing - Muzi Studio\" \/>\n<meta property=\"og:description\" content=\"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/muzi.tw\/en\/thinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Muzi Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T03:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/muzi.tw\/wp-content\/themes\/salient-muzi\/social\/og-image.png?v=1790043212\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/thinking\\\/\",\"url\":\"https:\\\/\\\/muzi.tw\\\/en\\\/thinking\\\/\",\"name\":\"Thinking: Things We Learned by Doing - Muzi Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#website\"},\"datePublished\":\"2026-09-20T03:13:56+00:00\",\"dateModified\":\"2026-09-28T03:39:42+00:00\",\"description\":\"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/thinking\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/muzi.tw\\\/en\\\/thinking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/thinking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/muzi.tw\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/muzi.tw\\\/en\\\/\",\"name\":\"Muzi Studio\",\"description\":\"Muzi Studio\",\"publisher\":{\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/muzi.tw\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#organization\",\"name\":\"Muzi Studio\",\"url\":\"https:\\\/\\\/muzi.tw\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/muzi.tw\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/muzi-logo-512.png\",\"contentUrl\":\"https:\\\/\\\/muzi.tw\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/muzi-logo-512.png\",\"width\":512,\"height\":512,\"caption\":\"Muzi Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/muzi.tw\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"email\":\"hello@muzi.tw\",\"description\":\"A brand, web, and content studio in Taipei and Tokyo. We look at your business growth goals and current gaps before deciding if design is the answer.\",\"areaServed\":[\"Taiwan\",\"Japan\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking: Things We Learned by Doing - Muzi Studio","description":"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/muzi.tw\/en\/thinking\/","og_locale":"en_US","og_type":"article","og_title":"Thinking: Things We Learned by Doing - Muzi Studio","og_description":"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.","og_url":"https:\/\/muzi.tw\/en\/thinking\/","og_site_name":"Muzi Studio","article_modified_time":"2026-09-28T03:39:42+00:00","og_image":[{"url":"https:\/\/muzi.tw\/wp-content\/themes\/salient-muzi\/social\/og-image.png?v=1790043212","width":1200,"height":630,"type":""}],"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/muzi.tw\/en\/thinking\/","url":"https:\/\/muzi.tw\/en\/thinking\/","name":"Thinking: Things We Learned by Doing - Muzi Studio","isPartOf":{"@id":"https:\/\/muzi.tw\/en\/#website"},"datePublished":"2026-09-20T03:13:56+00:00","dateModified":"2026-09-28T03:39:42+00:00","description":"Field notes on design, brand and technology. Each one is a mistake we made: why the symptoms misled us, why we chose what we did, and whether it held up.","breadcrumb":{"@id":"https:\/\/muzi.tw\/en\/thinking\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/muzi.tw\/en\/thinking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/muzi.tw\/en\/thinking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/muzi.tw\/en\/"},{"@type":"ListItem","position":2,"name":"Thinking"}]},{"@type":"WebSite","@id":"https:\/\/muzi.tw\/en\/#website","url":"https:\/\/muzi.tw\/en\/","name":"Muzi Studio","description":"Muzi Studio","publisher":{"@id":"https:\/\/muzi.tw\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/muzi.tw\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/muzi.tw\/en\/#organization","name":"Muzi Studio","url":"https:\/\/muzi.tw\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/muzi.tw\/en\/#\/schema\/logo\/image\/","url":"https:\/\/muzi.tw\/wp-content\/uploads\/2026\/09\/muzi-logo-512.png","contentUrl":"https:\/\/muzi.tw\/wp-content\/uploads\/2026\/09\/muzi-logo-512.png","width":512,"height":512,"caption":"Muzi Studio"},"image":{"@id":"https:\/\/muzi.tw\/en\/#\/schema\/logo\/image\/"},"email":"hello@muzi.tw","description":"A brand, web, and content studio in Taipei and Tokyo. We look at your business growth goals and current gaps before deciding if design is the answer.","areaServed":["Taiwan","Japan"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/pages\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":3,"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/pages\/1995\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/pages\/1995\/revisions\/2039"}],"wp:attachment":[{"href":"https:\/\/muzi.tw\/en\/wp-json\/wp\/v2\/media?parent=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}