Solutions 03 Content & Video
We check whether it gets forwarded, cited, or attached
Deciding what to say, who to say it to, where to say it, and how to know if it’s working.
03
Content & Video
Timeline
1
week
Channel Audit · 2 sign-offs
The real problem
Nobody has defined what “working” means
Without a metric, one more post and one fewer can’t be compared. All that’s left is willpower, and willpower runs out.
How we approach it
So the topic map comes before the posting schedule: which topics to cover, who each one is for, and how they connect. Then every piece has to leave behind a passage worth quoting, with a specific number, a specific year, a specific conclusion. That’s what AI summaries pick up and what other people repeat.
The only parts you can’t hand off to a model are choosing topics and first-hand material. We use AI for organizing data, competitor audits, and multilingual adaptation. Not for choosing topics or making judgment calls, because that’s exactly what you’re paying for.
Before we propose anything, we look at these four things
01
Which pieces get forwarded and cited
Not total traffic. One article used as an attachment to a proposal is worth more than 10 posts whose titles nobody remembers.
02
Where you sit in search results
Whether AI summaries pick you up, and which passage they take. Being cited in a summary without a click still counts as real exposure today.
03
Whether your topics connect
The difference between scattered posts and a topic map only shows around post 30. One gives you 30 islands. The other sends readers from one piece to the next.
04
Whether you have first-hand material
Content with no first-hand material is content a model could write. Interviews, project notes, the mistakes you’ve made: those are what nobody can copy.
What we ask on the intro call
muzi
Over the past six months, which piece has someone forwarded or cited?
You
Not that I know of. We post every week, though.
muzi
Then let’s first look at whose posts your readers are commenting on right now.
You
I’ve never checked.
A rule that makes our job harder
We don’t guarantee results, and we don’t guarantee the algorithm.
Be wary of anyone who promises that. What we commit to is a method and a rhythm: which two or three numbers to watch, how often to check them, and what to change when they don’t move.
You get something at the end of every phase
Phases marked “sign-off” don’t move forward until you’ve signed off.
01
Audit
Review of existing content and data, competitor scan
You’ll see an audit report
02
Strategy
Topic map, format and rhythm, monetization path
You’ll see a strategy deck + workshop
Sign-off: direction
03
Action plan
What to do in 30/60/90 days
You’ll see an action plan
Sign-off: revision round 1
04
Execution or handoff
We write it (optional), or your team takes it over
You’ll see finished drafts or training
05
Monthly review
Review the data, adjust topics (optional)
You’ll see a one-page review each month
What you get
Quotable passages are the core deliverable of this track. They’re what AI summaries pick up and what other people repeat.
Quotable passages: specific numbers, specific years, specific conclusions.
Content strategy Topic map: which topics to cover, who each one is for, and how they connect. A format and cadence plan.
Metrics Which two or three numbers to watch, and how often to check them.
Writing Page-by-page website copy with tone-of-voice notes. Case studies, from source interviews to finished drafts. Multilingual adaptation is optional.
Search and AI visibility Structured data and heading structure. Quotable factual passages: specific numbers, specific years, specific conclusions.
Video (optional) Channel positioning and a topic framework. Monetization path design: the conditions and order for ads, memberships, sponsorships, your own products, and sending traffic elsewhere.
Action plan What to do in 30, 60, and 90 days.
Who does the work
Who does the work
YouTube Partner Manager
Led channel advisory for Greater China, planning content and monetization for creators.
No public case studies yet
About the studio
The relevant background for this track: YouTube Partner Manager for Greater China, and lead of the channel advisory program. Right now we only sell the channel audit: one week. You see the list, then decide whether to go further.
Fixed scope, clear numbers
You’ll get a price range at the end of the intro call. No form to fill out first.
How we charge
Audits and workshops are quoted once, based on scope
Ongoing advisory is billed by time (half-day or full-day units, with a cap agreed up front)
Monthly reviews are a monthly fee you can cancel anytime
What we need from you
View access to your analytics (channel, website, newsletter)
A list of your existing content
One interviewee who really knows the product, 60 minutes per session. About 80% of the quality of case studies and in-depth content comes down to this person
What’s not included
Filming, editing, and post-production
Running your accounts and replying to comments
Running paid ads
Guaranteed results or algorithm performance. Be wary of anyone who offers that
Word-for-word translation (we adapt, we don’t translate)
What’s involved
CoreSocial MediaVideoSupportingBrand StrategyPaid Ads
FAQ
Will you write articles for us?
Yes, but we’d rather teach your people to write it. Ghostwriting stops the moment someone leaves. A method that stays with you compounds.
How long until we see results from content?
Search traffic usually takes three to six months, but that’s not the main metric we commit to. AI summaries are squeezing click-through rates in search. What we look at is whether your content gets forwarded, cited, or attached to a proposal.
Does video advisory include filming?
No. We work on positioning, topics, monetization paths, and how each platform works. For filming and editing we suggest a dedicated team, and we can help you evaluate them.
Is multilingual content just translation?
No. The same piece often needs a different emphasis in each language market, so we adapt rather than translate. We start from the master copy and rewrite it for how people there speak and search.
Book a 30-minute call
It’s free. We’ll ask which of your pieces someone forwarded in the past six months. By the end, you’ll have an initial read on direction and scope.