Solutions 03 Content & Video
We track forwards, citations, and attachments
Deciding what to say, who to say it to, and where, plus how you’ll know whether it worked.
03
Content & Video
Timeline
1
week
Channel Audit · 2 sign-offs
The real problem
No one ever defined “working”
Without a defined metric, one post more or less makes no visible difference. You end up running on willpower, and willpower runs out.
How we approach it
So we build the topic map before the posting schedule: which topics to cover, who each one is for, and how they connect. Every piece leaves behind passages that can be quoted, with the numbers, years, and conclusions spelled out. Those are the passages AI summaries pick up and people cite when they pass your ideas on.
We use AI for research, competitor reviews, and multilingual adaptation. Not for choosing topics or for first-hand material. A model can’t give you those, and they’re why you’d hire us.
Before we propose anything, we look at these four things
01
Which pieces get forwarded and cited
Not total traffic. One article someone attaches to a proposal and sends on is worth more than 10 posts nobody remembers the title of.
02
Where you sit in search results
Whether AI summaries cite you, and which passage they use. Being cited in a summary without getting the click still counts as real exposure these days.
03
Whether your topics connect
Writing whatever comes to mind versus writing from a topic map: the difference only shows around the 30th piece. One gives you 30 standalone articles. The other gives you articles that send traffic to each other.
04
Whether you have first-hand material
A model can write content that has no first-hand material in it. Interviews, notes from real work, mistakes you’ve learned from: nobody can copy those.
What we ask on the intro call
muzi
Over the past six months, which of your pieces has someone forwarded or cited?
You
Not that I know of. We post every week, though.
muzi
Then let’s start by looking at whose posts your readers are commenting on right now.
You
I’ve never checked.
A rule we find annoying too
We don’t guarantee results, and we don’t guarantee the algorithm.
Be careful with anyone who does. What we can commit to is a method and a rhythm: which two or three numbers to watch, how often to check them, and what to change when they don’t move.
You get something at the end of every phase
Phases marked “sign-off” don’t move forward until you’ve signed off.
01
Audit
Review of your existing content and data, plus a competitor scan
You’ll see an audit report
02
Strategy
Topic map, format and rhythm, monetization path
You’ll see a strategy deck + workshop
Sign-off: direction
03
Action plan
What to do in 30/60/90 days
You’ll see an action plan
Sign-off: revision round 1
04
Execution or handoff
We write it (optional), or your team takes it over
You’ll see finished drafts or training
05
Monthly review
Review the data, adjust topics (optional)
You’ll see a one-page review each month
What you get
The main deliverable on this track is passages that can be quoted. Those are what AI summaries and other people use when they pass your ideas along.
Quotable passages, with the numbers, years, and conclusions spelled out.
Content strategy A topic map: which topics to cover, who each one is for, and how they connect. Plus a format and rhythm chart.
Metrics Which two or three numbers to watch, and how often to check them.
Writing Page-by-page website copy with tone-of-voice notes. Case studies, from source interviews to finished drafts. Multilingual adaptation is optional.
Search and AI visibility Structured data and heading structure. Quotable fact passages with the numbers, years, and conclusions spelled out.
Video (optional) Channel positioning and a topic framework. Monetization path design: ads, memberships, sponsorships, your own products, and referral traffic, with the conditions and order for each.
Action plan What to do in 30, 60, and 90 days.
Who does the work
Who does the work
YouTube Partner Manager
Led channel advisory for Greater China, planning content and monetization for creators.
No public case studies yet
About the studio
The experience behind this track comes from years as YouTube’s Partner Manager for Greater China and leading its channel advisory program. For now we only take on Channel Audits: one week, and you decide whether to continue once you’ve seen the list.
Fixed scope, clear numbers
You’ll get a price range at the end of the intro call. No form to fill out first.
How we charge
Audits and workshops get a single quote based on scope
Ongoing advisory is billed by time (half-day or full-day units, with a cap agreed up front)
Monthly reviews are billed monthly and can be canceled anytime
What we need from you
View access to your analytics (channel, website, newsletter)
A list of your existing content
One interviewee who really knows the product, 60 minutes per session. How good the case studies and in-depth pieces turn out depends mostly on this person
What’s not included
Filming, editing, and post-production
Running your accounts and replying to comments
Running paid ads
Guarantees on results or the algorithm
Word-for-word translation (we rewrite for each local language)
What’s involved
CoreSocial MediaVideoSupportingBrand StrategyPaid Ads
FAQ
Will you write articles for us?
Yes, though we’d rather teach your team to write it themselves. When the ghostwriter changes, the content stops. When the method stays with your team, the writing gets easier over time.
How long until we see results from content?
Search traffic usually takes three to six months, but it isn’t the main thing we watch. Since AI summaries appeared, click-through rates on search results have kept falling. We track forwards, citations, and attachments.
Does video advisory include filming?
No. We handle positioning, topics, monetization paths, and reading how each platform’s mechanics work. For filming and editing, we’d suggest a specialist team, and we can help you evaluate them.
Is multilingual content just translation?
No. The same piece often needs a different emphasis in a different-language market. We start from the main draft and rewrite it for local phrasing and search habits.
Book a 30-minute call
It’s free. We’ll ask which of your pieces someone forwarded in the past six months. You’ll leave with a first take on direction and a rough idea of scope.