Design solves business problems, not aesthetic ones.
You can usually tell from this one line whether we’ll work well together.
We don't start with your brand story.
We start with how your business grows.
Taipei / Tokyo
Go-to-market judgment × our own code × content planned all at once
EST. 2026
Most stalls come down to three questions: who's buying, why, and where. A brand story answers none of them.
Premise
We start by looking at the gap between your growth goals and where you are now, then decide whether design needs to change at all, and which part. One time, our advice was to leave the website alone and just explain the pricing clearly.
We picked up this order during our years at Google and YouTube. Whenever a product was about to launch, the first meeting asked the same few things: who’s it for, what problem does it solve, what does success look like. Design usually came much later.
And it all has to connect. Split brand, design, tech and content across four people and you often get back four things that contradict each other. Then you’re the one stuck putting them together.
We write the code ourselves: websites, apps, payments, system integrations, automation. So we don’t cut a design because engineering can’t handle it, and we don’t force through something awkward to use just because that’s what the mockup shows.
Everything from a line of copy to a full video, made here
Three solutions.
You’ll probably need one.
That’s what we do, but we don’t sell it piece by piece. It’s grouped into three tracks by where customers run into you, and each track is planned in one go.
We plan them together because the pieces pull on each other. Change your positioning and the first line on your website has to change too. Swap the key visual and every social graphic needs redoing. Patch things one at a time and the patching never ends.
See which of these sounds most like you right now. “We can’t clearly say who we are” is the first track. “We can say it, but our website doesn’t keep people around” is the second. “Both are fine, but nobody knows we exist” is the third.
If all three sound familiar, start with the Anchor Sprint. In two weeks you’ll know which track to tackle first. That answer is useful even if you don’t hire us for the rest.
See Brand Identity
01
Brand Identity
Planned together, it actually looks like one company.
Customers meet you in a lot of places: your website, business cards, decks, packaging, social media, signage. Made separately, that often means six blues and four typefaces. People can’t say what’s off. They just don’t remember you very well.
What you get A positioning statement, a logo with usage rules, a color and type system, and a full set of templates from business cards to social posts. It all grows out of the same decisions, so it stays consistent when someone else takes over.
When it fits You’re raising money or pitching to distributors, your current visuals were all made separately, or you have a name but no face yet.
See Web & Technology
02
Web & Technology
From the first click to the submit button, it only works if it’s planned as one.
Between clicking in and hitting submit, a customer goes through several steps. Hand design, front end, payments, forms and notifications to different people, and customers tend to drop out at the seams between them.
What you get Pages you can edit yourself in the admin, a built component library, payments and forms wired up, tracking that measures results, and a handoff session where you’re the one at the controls.
When it fits Your current site doesn’t make clear what you sell, every word change means calling a contractor, or traffic comes in but hardly anyone gets in touch.
See Content & Video
03
Content & Video
Planned together, each piece of content sets up the next.
Someone hears about you for the first time, thinks of you a third time, finally decides to ask. Each of those moments needs different content. Every post and video can be good on its own and still leave no one remembering you.
What you get A messaging framework and final copy, a way to pick video and social topics, a content calendar you can keep filling yourself, and two or three metrics you can actually read.
When it fits Your product is good but you can’t put it into words, you post a lot but it doesn’t add up, or you want to start on video but don’t know what to make first.
The right questions before any work
A lot of people come to us wanting a new website, and by the end of the conversation it turns out something else needs fixing first. The first call is 30 minutes and free.
Five phases, something delivered at each
Anchor, diverge, converge, systematize, hand off. You get something at the end of every phase, so you’re not waiting until the very end to see results.
The handoff is a set of rules
Your team can make changes on its own, and mistakes get blocked. A PDF can’t do that.
Brands we’ve worked with
What clients say
What they said after we worked together
01
“A client quote goes here, specific enough to check. Something like: ‘Within three months, inquiries went from two a week to two a day.'”
Client name
Title · Industry
02
“Second quote. The bar is ‘can cite a number,’ not ‘sounds nice.’ A testimonial with no numbers is no use to the reader.”
Client name
Title · Industry
03
“Third quote. Ideally one about something that went wrong during the project and how it got fixed. Testimonials that are all praise aren’t believable.”
Client name
Title · Industry
What we’ve made, and how we thought about it at the time
Muzi Studio brand identity
Muzi Studio brand identity
LifeOS brand identity
LifeOS brand identity
About the studio
What we’ve done shapes how we look at your business.
Eight years at Google and YouTube, working on how products go to market. In APAC product marketing, that meant positioning, launch strategy, competitive analysis and naming. As a YouTube partner manager, it meant leading channel consulting for Greater China and planning content and monetization for creators. The job meant knowing the product and the user, and in the end, delivering the numbers.
Founder · Taipei · Tokyo
Three depths, one method
The method stays the same. What changes is how deep we go. If you’re unsure, start with the shortest, and decide after two weeks whether to keep going.
Anchor Sprint
Start here if you don’t know yet what you need. In two weeks we sort out where you are and where you’re headed. The conclusion might be “leave the website alone for now.”
What’s included
- A review of where you are and where you want to be
- Positioning statement and direction keywords
- Three proposed directions + a risk list
TimelineTwo weeks
Full project
Most popular
Starts after the Anchor Sprint. Do one of the three tracks (identity, web or content), or combine them. The details hold up close, and the handoff includes rules your team can use to make changes on its own.
What’s included
- Everything in the Anchor Sprint
- Final core work (identity / web / content)
- Design system and brand guidelines
- Handoff session and asset library
Timeline6–12 weeks
Long-term advisory
Upkeep and adjustments once the system is built. A strategy meeting every month, new work keeps coming, and the rules get checked regularly.
What’s included
- A monthly strategy meeting
- Ongoing iteration on the work
- Rule upkeep and regular reviews
- Priority replies
TimelineOngoing, month to month
Still wondering?
I'm not sure what I need yet. Can we still talk?
Yes. That’s how most people start. The first call is 30 minutes. We’ll ask a few questions about your business, and surprisingly few about your website.
How much should I budget? How do I know if it's worth it?
There’s no standard answer, but there’s one question you can work out yourself: if this is done right, how much more will you make in a year? Multiply the extra qualified inquiries by your average deal size and you have the yearly difference, which gives you a sense of what’s worth spending. If you can’t say what would increase, the problem probably isn’t the website, and you can hold on to that money for now.
We’ll work through it together on the first call, and plenty of people decide not to go ahead afterward. We only quote once the scope is clear, and we give you the full number at once. We don’t start low and add on later. At the end of the Anchor Sprint you’ll have the complete scope and price, and you decide then whether to continue.
Do you only design, or do you build it too?
Both, and we don’t take one without the other. When design and build go to different people, you often end up with a design nobody can build and a website that doesn’t look like the design. Sorting out the gap falls to you.
Here’s a question you can ask any studio: “Who’s responsible for turning this design into a website?” If the answer is vague, that cost will most likely land on you.
Can I make changes myself after handoff?
Yes. That’s part of what we deliver. You get a set of written rules you can check line by line, plus a handoff session where your team does the work hands-on. If someone changes something the wrong way, the rules catch it.
Here’s how we sign off: in the handoff session, you make the changes while we watch. If you can’t, we haven’t finished handing off.
I already have a website or an identity. Can we do just one part?
Yes. Usually only one part is really stuck. Sometimes the identity isn’t clear. Sometimes the identity is fine but the website doesn’t keep people. Sometimes both are fine and nobody knows you exist.
Figuring out which one is the job of the two-week Anchor Sprint. We also take on work other people started, if it’s worth keeping. We’ll tell you on the first call.
muzi
Settle the next decade
in one go
in one go