Solutions
These pieces affect each other. Patch them one at a time and the patching never ends.
Change your positioning and the first line of your website has to change with it. Swap the key visual and every social graphic needs redoing. So we don’t sell by the item. Our eight capabilities form three tracks. Most clients only need one, and we leave the connections in place while we build it, so the next track fits on later.
On most projects, about a third of the time goes into making decisions. It’s also the part clients bring up most often afterward.
Five phases
Each one ends with something in your hands
1 Anchor Interviews, a competitor scan, confirming positioning ➔ We don’t move on until positioning is confirmed
2 Explore Three proposed routes ➔ You pick one. You can’t take a piece of each
3 Refine Develop the chosen route in depth ➔ Revision round 1
4 Systemize Tokens, components, guidelines ➔ Revision round 2
5 Handoff Training, files, maintenance recommendations
Revision
“Two rounds” means two passes at narrowing things down, not two edits. A round means you gather all your feedback and send it to us in one go. If three notes come today and two more tomorrow, the direction swings back and forth, and what ships at the end doesn’t really satisfy anyone.
Gates
If a gate doesn’t pass, we stop there
No visuals until positioning is confirmed. No website until the identity is final. No handoff until final review passes. Pushing ahead before a decision is settled can mean redoing every step after it, and that’s the most expensive way to work.
When things go wrong
Three cases, spelled out in advance
Late feedback We ask for a reply within 48 hours of each presentation. If it comes later, the schedule shifts back, so both sides can keep their calendars workable.
Scope changes Anything outside the contract gets quoted before we start on it.
Not happy Two revision rounds are included. If after the first one you feel the direction is simply wrong, you can stop there and pay only for the phases we’ve finished.
What we cut
Timelines are short because these three things are gone
A project management layer You talk directly to the people doing the work. Nobody relays it in between.
Practice rounds No “just to give you a look” drafts. Every version we hand over is one we expect you to use.
Committee feedback Three decision makers at most. Add more and the opinions start contradicting each other, and every change leaves someone unhappy.
01
“I want to build a brand from scratch”
You have a product and a point of view, but it comes out a little different every time you explain it.
02
“I need a website that actually works”
What matters is whether you can still make changes yourself after launch.
03
“I have something to say, but I don’t know how to say it”
You keep making content but can’t see it working. Or you know you should do video and don’t know where to start.
One card per track: the situation you’re in, how we handle it, how long it takes, and which capabilities it uses.
What you’re facing
Your story changes
The real problem
Your decisions were
Who does the work
Google APAC Product Marketing
Positioning, go-to-market, competitive analysis, and naming.
01
Pin down who you are, and write it so whoever picks it up next can use it.
Timeline
Brand Sprint · 4 sign-offs
What we ask on the intro call
Our approach
First, what should be better when we’re done
We start with your growth goal, then look at where things fall short today. Whether the design needs to change is the last question.
What’s involved
CoreBrand StrategyVisual DesignSupportingSocial MediaVideo
Good fit You already have something on sale
Not a fit You don’t have a product or customers yet
What you’re facing
Changing one line
The real problem
The site was built as a one-off project
02
We turn your identity into a website you can edit yourself after launch.
Timeline
Site Sprint · 4 sign-offs
What we ask on the intro call
Our approach
“You can edit it yourself” is a sign-off item
Often, the most expensive part of a website is the two years after launch. That’s why four items on the sign-off checklist test you, not us.
What’s involved
CoreWeb DevelopmentApp DevelopmentSupportingVisual DesignMonetization
Good fit Your content changes often, and the person updating it isn’t an engineer
Not a fit You already have an engineering team
What you’re facing
You write with care, but it doesn’t bring in inquiries
The real problem
No one ever
Who does the work
YouTube Partner Manager
Led channel advisory for Greater China, planning content and monetization for creators.
03
Deciding what to say, who to say it to, and where, plus how you’ll know whether it worked.
Timeline
Channel Audit · 2 sign-offs
What we ask on the intro call
Our approach
We track citations, not traffic
One article that someone attaches to a proposal and sends on is worth more than 10 posts nobody remembers the title of. So we build the topic map first and schedule posts after.
What’s involved
CoreSocial MediaVideoSupportingBrand StrategyPaid Ads
Good fit You have something to say
Not a fit You mainly need filming and editing
Our least expensive engagement
It’s fine if you don’t know what to do yet. Helping you figure that out is the job.
1 day
We go through your brand, website, content, and data as they stand today.
What you get A prioritized list of every problem, what it’s affecting, and how long it’ll take to fix.
How we rank it Whatever gets more expensive the longer it waits goes first. How easy it is to fix comes second.
Then what You can take the list to anyone. If you hire us for the work, the audit fee is credited toward it.
It’s free. We’ll ask how much you want to grow this year and where you’re stuck. You’ll leave with a first take on direction and a rough idea of scope.